Gillette today announced the return of the Gillette Gaming Alliance - a team of international streamers selected to represent the brand and create content for fans around the world. Gillette enhances the program, now in its third year, by expanding its global approach to form a team of streamers from around the world. This year's Alliance consists of 11 streamers who will create customized content for specific regions on Twitch, YouTube and social networking platforms.

Every edition, Alliance 2021 is the first to have such an extensive program with players from many countries. New this year: the Alliance will co-present in smaller groups and share the audience at different times of the year. The Alliance will talk about their shaving routines and personal style, as well as key new Gillette innovations and products such as ProGlide, SkinGuard, and Planet KIND, recently introduced to the U.S. market.

Gillette Gaming Alliance 2021 :

  • Dr. Lupo – USA/Canada
  • DeeJay Knight – United States/Canada
  • Elded – Mexico
  • Alanzoka – Brazil
  • CiccioGamer89 – Italy
  • Papaplatte – Germany
  • Buster – Russia
  • Lando Norris – United Kingdom
  • Locklear – France
  • theGrefg – Spain
  • Japan – (the streamer will be announced later)

For more than 115 years, Gillette has been providing precision technology and products with unmatched performance, improving the lives of more than 800 million consumers worldwide. From shaving to body care, skin care to sweat protection, Gillette offers a wide variety of products, including razors, shaving gel (in gel, foam and cream formats), skin care, aftershave, antiperspirants, deodorants and body cleansers. For more information and the latest news from Gillette, visit www.gillette.com. To view our complete product selection, visit www.gillette.com. Follow Gillette on Twitter, Facebook and Instagram.

By M.Azziouni 05/03/2021

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